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To Like or Not To Like


Facebook lately announced updates on its community policy. One of the updates is that, page owners and developers can no longer ask for page likes before users enter a contest on a special Facebook application. That means no more Like-Gating users. As Facebook put it: “You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, check-in at a place or enter a promotion on your app’s Page.”

With the update Social Media Managers and Developers can no longer set a “Like or page” pre-request while offering a special content via third party applications. Social Media Experts can still encourage their target audience to use a specific application or like their page to expand their online community. The update will be valid as of November 2014.

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